The events industry is recovering from a challenging pandemic. In 2019, the event planning industry was worth $3.2 billion in the US but due to the pandemic, it lost over $30 billion. The industry shifted to virtual events which helped in making it a $100 billion sector in 2021. The rise of tech tools like artificial intelligence and no-code development is helping the events planning industry to grow further. Based on its current growth rate, the event industry is expected to grow as high as $1.5 trillion by 2028.
US events planning and management are set to grow at a CAGR of 21.4% from 2022 to 2030. Event marketing is still a priority among businesses as 80% of US marketers use events as the most effective sales channel. 52% of marketers in the survey said that it is a key driver in providing the best ROI for marketing investments.
The growth of the industry is boosted by the use of tech tools for collaboration and communication tools in various industries. However no-code development has shown the potential to fuse digitization in events management and execution. With more accessible tools and the events industry recognizing tech, there is a lot of potential for how no-code can be useful for the events industry.
Coming out of the pandemic, event planners and managers have been creative to fuse what they learned from that. Technology and the internet can reach a broader audience which is both a blessing and a challenge. It has greatly revolutionized how events are organized, promoted, and executed.
This can come in handy, especially with the very busy annual calendar that events teams usually handle. Here are the top quarterly events and you will understand the importance of managing events with tech.
So how did technology change the way events are executed and managed? These are just some of the key examples
Technology enables online registration and ticketing systems which streamlines the process and avoids manual errors.
The pandemic showed that it's possible to host engaging virtual events. It allowed a broader audience and opened a new industry of virtual event platforms.
Virtual networking platforms enabled attendees to connect with one another, schedule meetings, and foster meaningful interactions to achieve the event’s goal.
Technology aids in reducing paper waste by providing digital solutions for invitations, programs, and event materials.
Technology’s contribution to the growth and improvement of events management is a game changer. Artificial Intelligence (AI), data analytics and, no-code development can be tapped with new technology.
Even though there have been virtual event platforms before, every event is unique in its vision and function. That’s why it's important to have tools like no-code to help event agencies create a more personalized event experience for attendees. This tool is faster to build and easier to execute than using coded programs. You can also update and pivot quickly which is a norm in the events industry. What projects can you build with no-code to make events management efficient and productive?
Creating bespoke apps and websites for your events is now easier as app development has become accessible. This was also made possible by no-code development which helps non-tech persons to build and develop their own websites and apps. Platforms like this can provide on-demand event details, schedules, maps, and updates, enhancing the overall experience.
You can create a management system to handle attendees and event sponsors. An RSVP and Guest List Management app or form can manage confirmations, seating arrangements, track guest lists and gather attendee information. Even handling vendors and sponsors can be digitized so you won't miss the contacts and deliverables of each client or supplier.
No-code can help manage event security through systems like managing RFID wristbands and mobile QR codes which can ensure guest safety and event security.
You can integrate an event budget tracker for your internal team so everyone is in the loop on the costs and the suppliers that you are working with. With no-code, you can have better collaboration with the team even if other members are in the office or remote.
With e-commerce integration, it allowed events to sell tickets, merchandise, and products in a systematic way.
For mid to large events, you might not get all feedback forms during the event. By having a feedback retrieval system, your attendees can provide clearer and more detailed feedback on the event. This is a great way to gauge event success and also take insights on how to improve it for next time.
No-code is still developing and as artificial intelligence is updated it can provide a more personalized experience for event participants and guests. For now, there is still so much to do with no-code for any events.
The events industry has suffered a major blow with the pandemic but thanks to tech it has gained new methods. With the eagerness of the general public to go out, the big comeback is expected to happen this year and can spill over to 2024. Along with this growth is no-code which has proven to be a useful tool not only to the tech industry. The events industry is slated to grow bigger and this can only be inflated with the use of no-code development.
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